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search engine optimization

After the site is built and published on the Internet it needs to be found by the people that would be interested in it. The second phase of site development is being found and ranked well by search engines. The other option is to promote and market the site through of other media.

Two good resources for background information on this is a daily news letter from site pro news that has interesting content each day. The others are is Aaron Wall's The SEO Book that gives detailed information step by step on the how and why for being found on the internet, his news letter Free SEO News and Free SEO Tips. In addition he provides a very comprehensive set of tools that give you feedback on what needs to be worked on, go to Free SEO Tools

Google is the dominant player in the search market. If you are going to do this function yourself then be patient and study the subject. Look at and learn the tools they provide. Many are free and include ways to monitor your progress.

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