As a contractor that has recently started in business it has been interesting to see how much business I get based on the internet. Small contractors do not market on the internet, so the company have fewer total number competitors. A recent study showed that only 33% of contractors have a web site so I know that I have an advantage over 66% of the other contractors. With easy to use non-technical tools you can build a contractors website yourself. A very basic site and Search Engine Optimization provides the extra flow of customers needed to grow a business. Stop looking for customers, help them find you with Internet markeing. Throughout this section we will try and cover all the steps needed to get online and be found. Any questions please contact me and I will let you know what I have done of found to handle that situation
The cost for this Intenet marketing is about the price of one dinner a month. I am fortunate to be able to build basic web sites so that I have a little more control than a person who can't. There are plenty of template based web sites available to build your own with out knowing code or how it works, just fill in the blanks. A basic 5 page site is $4.99 per month with no contract and you are now on the Internet. The key is to have some information about the company on the internet and your contact information. Then potential customers can find you when they do a search.
A number of times a week sales people call and offer ways to get more prospects by taking on some program. Do it yourself! There are a number of free ways to develop web leads from the internet. Over time I am going to list a number that have worked for me. Starting out if it is not very low cost I would not do it. Simply put I want to protect the cash flow and find what works. Posting links on directories is an easy start and this helps the search engines find you. We also offer a program that will automate the process for you at a cost of $29.95 for two years usage. Just these steps alone will bring in some business over time. More resources about search engine optimization.
A fast way to get leads now it to list with Service Magic. For me the cost is minor and the close ratio has been great. The leads turn into work about 85% of the time. One job covers the fee to join. A person to contact there is Dawn Haling National Account Manager Service Magic, Inc. Golden, Colorado 877-800-3177 EXT. 7801. Her direct number is 303-963-7801. She can explain the entire Service Magic package and a way to look at leads is available on line.
As a contractor the main interest is to be found locally. Being in Connecticut there is no interest in calls from California or British Columbia, Canada. Putting in good contact information and posting local information on the site will take care of this. People view the site but also can see the area covered.
The field is a very large one but a good place to start is with this listing on places to register and an overview of local search. Here is a list of free places you can post information about your company
The number of sources for listing your business is very large and with time if you go to each one and fill in the information you can start to develop an internet presence and be found. In addition you can view a video on what a Google engineer Matt Cutts says makes a good web site that will be found by the google search engine
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